How to track traffic on your website?
Stepwise pictorial Google Analytics process to setup your website Engagement tracker for audience insights | Layman way
Content:
- Introduction.
- Functionality.
- Stepwise pictorial guide to setup google analytics for your website.
- View/Access insights generated by Google Analytics.
Introduction
Want to know how many pips (people) are visiting your handcrafted website? Want to get customer insight? Want to know detailed information about your probable customer like their country, ? Want to know where your website is getting more engagement or visitors?
YOUR ARE ON RIGHT MEDIUM!
My Story- I’m a Software Engineer who take customers/client to the online world, handcraft their website with latest technology in the market so that they can cater their regional or global potential customers. My first client was my Engineering college technical festival organizers who offered me to take them online to help their customers get information about events in Trishul “The Tech-Carnival” (Technical festival) as well as book tickets.
Functionality
Google Analytics tracks and record below events.
- Click
- Page view
- First visit
- Session start
- Scroll
- User engagement
- Demographic details of the visitors and much more insights….
Stepwise analytics setup
- Search https://analytics.google.com/. Click Start measuring
2. Fill Account name (Any appropriate name, Used to distinguish multiple website you are tracking). Tick check boxes as per your consensus.
Click next.
3. Fill property name (Any appropriate name). Click next.
4. Fill business details, then finally click CREATE!
5. Choose your country and Accept Terms and condition (if you agree). Tick check box and click I Accept.
6. Finally Admin Dashboard is here!
7. Choose your platform, for this medium article I chose Web.
8. Setup data stream screen will appear.
9. Fill your website URL and stream name (Any appropriate name) for which you are setting up analytics. Click Create Stream.
10. Your Stream ID and Measurement ID is generate for your website. Click View tag instruction (Orange button).
11. Click Install manually tab
12. Unique script is generated by google analytics (Highlighted in red box for reference) for tracking your website. Copy your unique script generated by Google Analytics.
13. Paste this script in the head tag of every html page in your website.
<!DOCTYPE html>
<html>
<head>// Paste your unique script generated by google analytics here.</head>
<body>
</body>
</html>
14. Click cross and your will land to admin dashboard of Google analytics.
15. Hurrah! You have successfully completed all steps. Now, Enjoy insights.
Access/ View Insights generated
- Click Report tab available on left side.
2. Here, you can check real time data, get demographic data, engagement data etc. Snapshot attached for your reference.
Hope you find this article useful.
Stay Tuned for more article 😀
